Old school fish market wisdom would tell you smoking is a process reserved to hide the flavor of fading fish. Thank our lucky starfish, we’re not very old school.
See, we saw the smoking process as a way to capture and heighten the straight-from-the-sea goodness of only the highest quality, freshest cuts of salmon possible. Equipped with decades of seafood industry experience and a perfectly good kitchen/flavor lab/garage, we set out to create a nutritious, crave-worthy fish that could be enjoyed anywhere, without ever seeing a freezer.